5 apps for marketing professionals that you might’ve overlooked

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There is a huge array of tools and applications available to marketing professionals, from browser-based web applications to smartphone and tablet apps. Here’s our pick of a few apps which can make the job of a marketer a little simpler, or perhaps make the management of marketing campaigns run more smoothly.

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    Depending on your type of business or profession, LinkedIn is one of those apps you could use to build a strong network with fellow professionals. It is the best platform to advertise what you or the company offers. One needs to create a linked in account and update it from time to time. One has access to thousands of professional profiles and creates a great networking avenue.


    Time is money, as they say, and it can be easy for complex marketing projects or campaigns to end up taking much more of your time than you’d initially anticipated. Toggl is a time-tracking tool that allows you to quickly and easily keep a record of how much time you spend on specific tasks. The data can be shared, and exported in nice graphs that make it simple to understand where your time went.


    Global trends in the current business world demand one to have a business card. Having a hard copy card may be advisable but it can be easily lost and at times may not convenient for online marketing. The cardflick app allows one to send beautiful digital business cards to all contacts in the phones. Cards can be easily retrieved and accessed at any time it is also easy for one to share these cards with other contacts on their phones.

    Social Engage

    Social engage is an app that allows one to take demographics of the number of visitors who have accessed a webpage. This app helps one to keep statistics of the traffic on websites and pages. It allows one to make improvements on certain pages and also find various ways to enhance marketing.


    Marketing can require a lot of book keeping and reminders. Xero is an app that allows one to handle accounting and invoicing in one convenient suite. This can make book keeping an easy affair and act as a back-up for all accounting and invoicing data that has been received in the company. It also enhances management of digital copy of book keeping.