Inspiration for digital creatives and tech entrepreneurs
Author: Alan Siegel
A pioneer in brand identity and the creator of the concept of “brand voice,” Alan Siegel has devoted his career to helping organizations achieve greater recognition and relevance. Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast. In 2011, Alan founded Siegelvision to focus on solving tough branding and communications problems for purpose-driven organizations. Supported by a team of veteran, handpicked talent, Alan delights corporations and non-profit organizations by untangling complexity and creating robust brand identities.